Writing

Notes on measurement

Specific problems we hit doing this work: how conversion definitions break, why channel reports disagree with revenue, and what deployment actually involves. No general advice.

Conversion measurement and attribution

Intent scoring

Why your channel report and your revenue report disagree
Session-ranked and outcome-ranked channel lists rarely agree, and they disagree most about the channels with the biggest budgets. A worked look at why, and which list to act on.
4 August 20267 min

First-party measurement

First-party analytics

Four ways a first-party install still loses data
Moving collection to your own domain removes one class of data loss. It does not remove the others. The failure modes that survive the move, and what to check for each.
30 July 20267 min

Implementation practice

Deployment

Defining a conversion event precisely enough to measure
Most teams can name their conversion in a sentence and cannot define it well enough to count. Here is where the definition usually breaks, and how to fix it before any tracking goes in.
6 August 20268 min

See which of your channels brings buyers.

A 30-minute call on your site, your traffic and the one conversion worth scoring against.

Book a call

Notes on measurement

Conversion measurement and attribution

Why your channel report and your revenue report disagree

First-party measurement

Four ways a first-party install still loses data

Implementation practice

Defining a conversion event precisely enough to measure

See which of your channels brings buyers.