Wardly Blog
Practical guides on ecommerce tracking, attribution, and conversion — written for store owners, not analysts.
AI chatbots like ChatGPT and Perplexity are referring shoppers to Shopify stores right now. Most store owners have no idea it's happening. Here's how to find it in GA4 and what it means for your business.
Google Analytics and Shopify almost never show the same revenue number. Here's exactly why they differ, which one to trust, and how to fix your tracking.
Both tools show different numbers for sessions, revenue, and conversion rate. Here's what each platform is actually measuring — and when to use which.
Seeing 30–50% Direct traffic in Google Analytics is almost always a sign something is broken in your tracking, not that people are typing your URL. Here are the real causes and fixes.
If Shopify shows 50 orders but Google Analytics shows 31, your purchase event is broken. Here's how to diagnose exactly what's wrong and fix it step by step.
The average ecommerce conversion rate is 1.5–3%, but that number is nearly meaningless without context. Here's how to benchmark your store and actually improve it.
The Traffic Acquisition report tells you where your Shopify visitors come from and what they do when they get there. Here's a plain-English breakdown of every metric.
A complete step-by-step guide to connecting Google Analytics to Shopify, enabling ecommerce tracking, and verifying everything is working before you trust the data.
