Traffic intent analytics
Your analytics counts visits. Wardly scores intent.
Every session on your site gets a 0–100 intent score — how likely that visit was to convert. So you stop asking how much traffic a channel sent, and start asking how many of them meant it.
Deployed and configured for you · B2B and ecommerce
A channel sent you 4,000 visits last month and produced two sales. Was the traffic bad, or was there simply not enough of it to judge? Every analytics tool you own answers by counting — and at that volume, counting is noise. So the budget stays where it is for another quarter.
The idea
You shouldn't have to wait for conversions to know if traffic was any good.
Conventional predictive analytics needs a large pile of conversions before it will say anything. Google Analytics, for instance, will not produce a purchase probability until your property has recorded at least 1,000 returning users who converted and 1,000 who did not, inside 28 days.
That means prediction becomes available precisely when you no longer need it — when you already have enough conversions to judge a channel by counting them.
Wardly is built for the other end. When a source sent 400 visits and produced one sale, the conversion count tells you nothing. The intent score tells you whether those 400 visits contained buyers or browsers.
What Wardly is
Four things, in this order.
Every session gets an intent score
Wardly scores each visit from 0 to 100 on how closely its behaviour resembled the visits that actually converted on your site — depth, attention, pace, path. Not a vanity engagement metric. A comparison against your own outcome.
How intent scoring worksChannels ranked by intent, not volume
Once every session carries a score, every traffic source can be graded on the intent it delivers rather than the sessions it sends. The list re-orders — and the re-ordering is the finding.
How traffic grading worksFirst-party, so the data actually arrives
Collection runs under your own domain rather than a vendor's ad-tech host. There is no third-party request for a browser or an extension to block, and your visitor data is not an input into anyone else's graph.
What first-party means hereWe install it and stay on it
We define the conversion event with you, deploy the tracking, verify it against live traffic, and train your team on the one number that matters. It is not a tag you paste and then wonder why nothing adds up.
What deployment involvesSeeing it
The same month, ranked two ways.
Switch the ranking and the list inverts. The largest source of sessions is the smallest source of outcomes — by a factor of seven against a channel sending a sixteenth of the volume.
Ranked by sessions, the obvious move is to put more money into paid social and question why email still exists. Ranked by what the traffic was actually worth, both of those conclusions reverse.
A channel that sits high on volume and low on outcome is telling you one of three things: the targeting is reaching the wrong people, the landing experience is failing them, or the conversion is not being measured properly on that path. All three are worth knowing. None are visible on a traffic report.
- 01Paid social18,400sessions
- 02Organic search12,900sessions
- 03Paid search — non-brand9,600sessions
- 04Direct6,200sessions
- 05Paid search — brand3,100sessions
- 06Email2,400sessions
- 07Partner referral1,150sessions
Illustrative figures · not customer data
How it works
Four steps, and we do most of them.
- 1
Pick the conversion
A purchase, a booked demo, a qualified enquiry — whatever your site exists to produce.
- 2
We deploy it
First-party tracking installed on your setup and verified against your live traffic.
- 3
Scoring starts
Every session gets an intent score, and every channel gets graded on the intent it brings.
- 4
You move the money
Downgrade the channels bringing volume without intent. Watch intent rise as targeting improves.
Who this is for
- You are spending on more than one acquisition channel
- You have one conversion that clearly matters commercially
- You do not get enough conversions to judge a channel by counting them
- Someone owns growth or marketing and would act on a channel being downgraded
Who this isn't for
- Your site has no commercial conversion yet — there is nothing to score against
- Your conversion completes entirely off-site, where the website can see nothing
- You want a free tool to install yourself; we deploy this and it is a paid engagement
- You need procurement, SSO and a security review before any work can start
Questions
The things people actually ask.
What is an intent score?
A number from 0 to 100 given to every session on your site, representing how closely that visit's behaviour resembled the visits that went on to convert. It is computed from real signals — how far someone read, how much of their time was active rather than idle, how they moved through the site, and how that pattern compares with your own conversion history.
Doesn't Google Analytics already predict conversions?
It has predictive metrics, but the eligibility bar is high: your property needs at least 1,000 returning users who triggered the event and 1,000 who did not, within a 28-day window. At typical ecommerce conversion rates that is roughly 33,000 to 50,000 returning sessions a month. It also only predicts purchase or churn, at user level, for the next seven days. Most sites never qualify, and the ones that do get a remarketing audience rather than a quality grade on traffic they already bought.
How is intent different from engagement rate?
Engagement rate tells you somebody stayed. Intent tells you their behaviour looked like the people who bought. One measures activity, the other compares activity against your commercial outcome. A visitor can be highly engaged with your careers page and have no buying intent whatsoever.
How much traffic do we need?
About 50 conversions of history is enough for us to train a model, against the 1,000 Google Analytics requires. Traffic volume matters much less — this is built precisely for the case where a channel sent a few hundred visits and one sale, so counting tells you nothing. We check on the call whether you have enough.
Is this tracking people across the internet?
No. There is no cross-site identifier, no company identification and no third-party intent data. Scoring runs on an anonymous browser-level identifier, on your site only, using behaviour we observe there.
What does it cost?
It is scoped per deployment and quoted in writing after a call. There is no free tier and no trial. Most of the cost is the configuration work — defining the conversion precisely, wiring collection correctly and building the reporting around your team.
Find out which of your channels brings buyers.
A 30-minute call on your site, your traffic and the one conversion worth scoring against.