Prediction shouldn't be a privilege of the biggest sites.

Conversions are rare events. Rare events are a poor unit of measurement at small sample sizes, which is why judging a channel by counting its conversions works at enormous scale and nowhere else. Most businesses spend months arguing about numbers that were never statistically capable of settling the argument.

But the sessions themselves are not rare. A channel that produced one sale still produced four hundred visits, and each of those visits was hours of behaviour: what people read, how long they actually attended to it, where they went next, where they stopped. Counting throws essentially all of that away.

Wardly exists to use it. Every session gets scored against the pattern your converting sessions actually show, so traffic quality becomes something you can read in days rather than something you infer from a conversion count months later.

It would be commercially easier to offer a vendor-domain script tag alongside the deployed version. We do not, for two reasons.

The first is that scoring is only as good as the behaviour it observes, and a third-party tag loses a share of that behaviour to domain-level blocking — unevenly, and most heavily among exactly the technical and privacy-aware audiences some businesses care about most. A model trained on biased collection learns a biased pattern.

The second is that offering both would mean half our clients quietly get worse data while reading the same claims on this website. There is one way to install Wardly, and we do it.